Don’t give up, borrow some brains!


Borrowing some brains

“We should not only use all the brains we have, but all that we can borrow.” President Woodrow Wilson

This quote of Wilson’s is often cited as an inspiration for why teamwork is important. Organizations of all kinds spend a lot of time and money on teamwork exercises designed to strengthen the ability of people to work together.  After all, it’s common sense that two people working together can accomplish more than one person alone, right?

This premise is one of the foundations of ADHD coaching – by working with a coach, a student who has ADHD learns to set achievable goals, build new skills to reach those goals and count on an outside support to be accountable for keeping on track.  Your ADHD coach can help you accomplish much more than what you could by yourself.  And we have proof!

Our recently completed research shows students who receive coaching have substantial gains in their overall approaches to learning — in other words, they become more effective students!

There’s proof!  Your ADHD coach will help you:

  • Get better organized
  • Achieve your goals
  • Effectively manage your time and
  • Stick with things when the going gets rough

If you’ve been sitting on the fence about whether or not you need an Edge coach, today is the day to stop procrastinating and take the first step.  There’s no obligation when you send in a request (or call 1-888-718-8886 right now!) to find out more.

About Edge Coaches

About Edge Coaches

What is an Edge Coach?

The Edge ADHD Coach is a professional coach who has met the rigorous standards set by the Edge Foundation and has completed training for working with students and young adults with ADHD.  Edge coaches:

  • Are passionate about making a positive difference in the lives of students and young adults with ADHD;
  • Have a desire to spread the word about ADHD and the benefits of ADHD coaching;
  • Value giving back to the community;
  • Are committed to the advancement of ADHD coaching research;
  • Are supportive partners in the ADHD coaching process;
  • Are committed to ongoing personal and professional growth; and
  • Embrace the ideals and core competencies of both life coaching and ADHD coaching.

What does and Edge Coach do?

  • Meet with the client to identify needs, set goals, and offer suggestions and guidance.
  • Set structure, provide support, and help implement strategies for skill building.
  • Team up with other professionals (physicians, psychiatrists, counselors, and teachers) to ensure that services are coordinated at home and at school.
  • Teach and foster appropriate social skills, self-discipline, self-reliance, and self-advocacy.
  • Schedule regular phone or e-mail “check-ins” to monitor progress and goals.
  • Build self-esteem and confidence.

Career Advantages

Edge-trained coaches enjoy the following career advantages:

  • A wider referral network (including a connection to high schools and colleges across the country)
  • An expanded coaching skill set featuring the development of a specialty niche
  • The ability to contribute to the lives of young adults with ADHD
  • National exposure in the coaching community

Perhaps most important of all to Edge coaches is the experience of being on the cutting edge as part of the first organization focused on coaching students with ADHD. Edge coaches recognize the many opportunities that accompany this unique experience.

Join the Edge Team

Are you a professional coach interested in working with students with ADHD? Do you want to make a difference in a young person’s life? Are you looking to take your career to a new level and explore new professional directions? Do you want to be on the cutting edge of your profession, broadening its scope and reach?

The Edge Foundation is looking for talented and experienced professional coaches wanting to pursue ADHD youth coaching and eager to help young people with ADHD. If you are interested, please complete the sign up form at the end of this page. We’ll get back to you quickly with instructions on what to do next and how to join the Edge Team.

Enrollment Qualifications

All of our coaches are well trained life coaches who receive additional specialized training and supervision in order to become Edge Coaches. We promise our clients and their parents that our coaches meet some of the most rigorous standards in the business. If they choose to work with an Edge ADHD Coach, they know they’ll be in good hands.

I) Documentation that you have completed at least one of the following life coach trainings

  • IAAC certification (SCAC or CAC)
  • ICF certification (ACC, PCC, or MCC)
  • Graduation from an ICF-certified school with at least 60 hours of training, or
  • Taken and passed at least 60 hours of ICF-approved training or received a Board Coach Credential (BCC) from the Center for Credentialing Education.
  • Note: Those who meet the life coach training requirement but who do not yet meet the experience requirements are still eligible for our Associate Edge Coach program. Please be sure to ask for details when you contact us. 

II) Coaching experience:

  • a minimum of two years of experience as a coach, and
  • a minimum of 10 clients.

III) Certificate of completion of ADHD coach training via JST Coaching, LLC.

Sign up to be an Edge coach now!

Get to know the Edge Foundation

Founder’s Story

Founder's Story

ADHD Hits Home

When my two children were diagnosed in their mid teens with ADHD, I asked the doctor what caused it. He said it was hereditary. For me, that was like a punch to the gut. I knew right then and there that my kids had inherited their ADHD from me. And I knew that I must have it too.

How did I know? I knew because I had seen them struggle, and their struggles were quite familiar. I had confronted many of the same challenges they were then facing. ADHD presents unique hurdles to the people who have it. For my children it meant constant problems in school and poor grades. It meant difficulties in time-management problems, lack of focus, and impulsivity, along with a host of other issues.

Worst of all, it meant low self-esteem. All the years of unwelcome report cards, conflicts at school, and excessive effort to do what other kids did so easily chipped away steadily at my kids. Seeing my children’s spirits slowly deflate over the years was one of the most painful things I have experienced.

I blamed myself. My children had inherited ADHD from me and, worst of all, I had let them down by failing to identify the problem sooner, when we all could have benefited so much from knowing and understanding the cause of our troubles.


Finding Our Edge

In the years since their diagnosis, my children and I have found many ways of coping with our particular challenges. Because of our persistence and creativity, we have managed well. We have all succeeded in different ways none of us could have imagined back then. Now, at a time when others my age retire, after serving as the Seattle, Oakland, and Los Angeles METRO transportation leader and after founding and recently selling Flexcar, the award winning car-sharing company, I am embarking on a new career, as founder of the Edge Foundation. It has been a long journey to this moment, one that, in retrospect, seems inevitably driven by three compelling moments.


First Compelling Moment

My two children, Guy and Kelsey, had both been tested extensively in high school at the recommendation of a teacher. That is how I discovered their ADHD. But during Kelsey’s senior year of high school, her chosen college required that she be tested again for her condition in order to be considered for special learning accommodations. The tests were administered one day a week for three weeks.

On the last day when I went to pick up Kelsey from her testing, the psychologist drew a bell curve on a chalkboard. The bell curve, he explained, represented the IQs of all 18 year olds in the United States, with the expanded center representing the largest numbers, which were of average intelligence. He asked Kelsey where she thought she fell along the curve. Obviously uncomfortable, she finally pointed to the left side and said, “About in the middle, a little below average.” She was wrong. The psychologist set us both straight. Although my daughter fell into the 20th percentile for reading, spelling, and math, her overall IQ was way above the 90th percentile.

I’ll never forget what happened next. We left the doctor’s office and Kelsey looked at me, gave me a high five, and said, “Dad, I’m brilliant.” No words had ever meant so much to me, and nothing was truer. I wished that every parent of kids with ADHD could hear such joy and self-confidence in their children’s voices.


Second Compelling Moment

In my family, one of our strategies for coping with ADHD has been to work with personal coaches. This is a method I had become familiar with through decades in the corporate world, where employing a personal coach is common. I decided to hire personal coaches for myself and my kids as a way to help us all stay focused, reflect on our successes and failures, and monitor our progress on academic, personal, and professional goals.

During one of Kelsey’s calls home from college, I came to understand what effect that strategy had had. She said, “Dad, of all the things you have done for me, the most valuable and most appreciated is the gift you gave me of a coach.” I was taken aback because she had not initially seemed to understand the coaching relationship and how it might benefit her. But now here she was telling me it was the best thing I had ever done for her. I thought back on the spell-checking, voice-recognition, and verbal dictation software, the specially colored notebooks and specially designed wristwatches, the medications, and complicated diets and sleep regimens, all the methods I had tried to help them deal with ADHD. Out of all the strategies, my daughter had chosen to single out coaching as the most significant to her.


Third Compelling Moment

Right after I sold my company following a successful corporate career, Kelsey asked me what I was going to do next with my life. I was still swimming with thoughts about the success of my sale and hadn’t even given it a thought. But my daughter had. She said, “Dad, I know what you ought to do. You ought to do for other kids what you did for me and Guy.”

I couldn’t speak I was so overcome. Kelsey had seen my future. It was so simple, so powerful. I decided right then to start the Foundation to help young people with ADHD realize their potential and their passion. And I decided that the Foundation strategy would be centered around providing each young person with a professional coach. Simply put, if a coach is good enough for the CEOs in this country, it is good enough for the young people who are struggling with ADHD.


Coaching and ADHD

Coaching is not the only intervention for ADHD. It shouldn’t be. ADHD requires a comprehensive effort on many fronts. Coaching uniquely contributes directly not only to improved academic performance but also to enhanced social functioning and increased self-esteem. As such it is an important if not critical tool in an array of intervention strategies.

This is why it was so important to my daughter later in her academic career. She understood then that her life is going to be about significantly more than school and how well she can do on a test. Our children are so much more than their school selves. Personal coaching, when delivered by professionals trained to work with ADHD, takes into account the entire individual and helps him or her develop fully on all fronts—academic, social, professional—with increased sense of purpose, happiness, and self-esteem. It is my goal that the Edge Foundation will be able to help you or your child and provide your family with a crucial edge in your struggles with the challenges of ADHD.


Best Wishes,

Neil Peterson

How an Edge Coach helps

A quick video which explains how Edge Coaches work with students.